When the owner approached me to develop branding and an e-commerce platform to begin selling her creations, I was unfamiliar with a lot of the backend that came with starting an online shop. But the opportunity to create a brand from scratch and help build an identity was too tempting.

Identity

Logo creation, brand colour and general design that would work in both print (packaging) and digital (website).

This included several branded promotions, product-specific iconography and UX elements.

Digital

While the most time-consuming and lesson-based, it was fulfilling to see a project come to life with complete creative oversight. The site is currently active at thelittlebloombox.com.

As the company grew, so did the website. Over the last half decade, we’ve introduced many features such as fully automated buying process, nationwide shipping and kept up by promoting features on Breakfast Television and in WedLuxe Magazine—all while maintaining a user-friendly interface for the shop owner to operate in. Eventually the business’ success led to a larger buying audience which meant more marketing–newsletters were introduced and Google search optimization became key to this 7+ year successful partnership.

Social

Not having much of a marketing budget meant being very active on social media channels, and it gave free reign to have some fun.