Following the success of our 2024 Hyundai x NHL campaign for the newly released Hyundai SANTA FE, we united the various NHL mascots for a playful demonstration of the Hyundai SANTA FE, TUCSON and PALISADE’s standout features. For one spot, we brought along NHL Alumnus Teemu Selanne to compliment and cue the non-speaking mascots and their Charlie Chaplin-styled acting.

Broadcast

We produced 4 different 15-second spots (one which was double shot for PALISADE as well as IONIQ 9) that focus on some of the vehicle’s award-winning tech as unique as the mascots themselves.

The campaign ran in English and French nationwide in 2024 & 2025. Media buys included surrounding NHL hockey games on Canadian networks.

Social

In addition to broadcast spots, we produced 4 accompanying social-specific pieces that aired simultaneous to the broadcast spots. These posts collaborated with the NHL Mascots Instagram accounts for additional exposure.