Following the success of our 2024 Hyundai x NHL partnership, we united some of the NHL mascots for a playful demonstration of the new Hyundai SANTA FE and TUCSON.

Broadcast

For our first leg of the campaign, we produced 2 different 15-second spots that focus on callout features of the vehicles playing off the unique needs of the mascots.

The campaign ran in English and French nationwide in 2024. Media buys included NHL hockey game sponsorship on Canadian networks.