In addition to the NHL partnership, Hyundai has aimed to support all forms of hockey beyond that of the most popular league. This includes community-led hockey initiatives, grass roots hockey teams, and the PWHL. Our aim was to seamlessly incorporate these clubs into the “Made For Those Who Drive Hockey” campaign, to speak more fluently to hockey players across the country.

Broadcast

Alongside Hyundai Canada’s NHL campaign, we produced a parallel spot featuring PWHL player Brianne Jenner and her partner.

The campaign ran in English and French nationwide in 2024. Media buys included surrounding PWHL hockey games on Canadian networks.

Social

In addition to the broadcast spots, we produced an accompanying social piece that posted alongside the broadcast spot, ensuring our newly formed partnership reached our desired audience. These posts collaborated with the PWHL player’s Instagram accounts for additional exposure.