Rain or shine, we’re gona go outside during the summer months. And you can rely on your Hyundai to get you there and be waiting for you after an exciting expedition.
Hyundai — WAH Starts Here
Art Director: Steven Stinson
Copywriter: Jordon Lorusso
Agency: INNOCEAN Canada
Client: Hyundai Canada
Launched: 07/23
Broadcast
This spot aims to reach a core audience of younger Canadians and demonstrate quality and reliability of a Hyundai in supporting your lifestyle while bringing us together.
A series of ads that accompanied the campaign, using real Canadian locations and trail maps to demonstrate the constant in all of your adventures. Winter versions were created to extend the campaign into colder months.
Social
In one of the first major campaigns after the launch of Hyundai Canada’s TikTok channel we looked to reach our intended audience of younger Canadians with a collection of social-specific pieces. These all ran alongside the campaign and proved successful in bolstering TUCSON and SANTA CRUZ sales in this demographic.
Searchable animated .GIFs added to GIPHY for Instagram and TikTok libraries.
Digital
Full scale rollout of this campaign included takeovers of popular digital properties amongst the demographic.
