What began with a grass roots approach to reliability for hockey families has blossomed into a multi-year campiagn. 2023-2024 season saw Hyundai Canada really embracing the partnership and working to bring hockey to life amongst all avenues of advertising.

Broadcast

When Hyundai Canada became partners with the NHL there was a shift in strategy to focus more on grandeur of the top ranking players. “Backseat” looked to bridge that gap by reminding the viewer that parents, children and professional athletes alike experience the emotional highs and lows in the backseat during the ride home from a game.

While “Babies on Board” mimics the PWHL-led version with the same name, it also showcases the relatable nature of parents with professional athletes.

Print

Campaign ads and retail theming support Hyundai’s partnership, but the Hyundai hockey cards have proven a success, and have been updated for the 2024-2025 season to be given out at games, tradeshows and dealerships.

Vehicle decals produced for dealerships to give out to consumers.

Social

As the campaign grew, so did the social pieces we produced, further connecting Hyundai and hockey. From AutoShows to the announcement of Connor Bedard as official partner, the Hyundai Instagram and TikTok channels were always surpassing expectations.

Searchable animated .GIFs added to GIPHY for Instagram and TikTok libraries.

Digital

Captivated eyes in public spaces, and on sports-related blogs like NHL.com has helped solidify Hyundai as the in-game automotive sponsor.