To celebrate their customers and showcase the benefits that come with their vehicles, Genesis Canada wanted to thank a handful of owners from across Canada for their loyalty. Partnering with the NHL Alumni Association, we designed, produced and invited guests from across the country to join Glenn Healy and NHL Alumni for a friendly golf outing. With full concierge services, we decorated the Whistler Fairmont with a one-of-a-kind intimate experience.

The Experience

The event took place in summer of 2023, running alongside the Genesis “Centered Around You” campaign.

The Branding

Considering every step of the guests journey from arrival to departure, we named, designed events and branded the weekend events taking place at the Fairmont Whistler in BC.

Owners Cup Invitation

Branded Hotel Keycard

Promotion Signage

Branded Practice Range Challenge

Personalized Golf Glove Fitting

Signage Adorning Golf Course Amenities

Branded Tee Off Markers

Hockey Card Photo Opportunity Frame

Branded Golf Balls, Polos and Hats

Local Artisan-Partnered Welcome Gift

Custom Golf Redemption "Coupons"

Personalized DInner Placards

Thank You Gift Mailer

Custom Hole Flags

Social Media

To promote the event, social media videos were posted following the golf weekend.